How our setup changes a small business
Brand Story & Challenges
High Dive Apparel is from the Midlands, UK and it's a print-on-demand fashion store founded by Jamie mostly selling in the US, Canada, and England.
The business is in the 6-figure revenue range and they wanted to buy new printers to scale the business when they reached out to us. The new printers would help the business be able to fulfill more orders from their customers and scale the business.
They already had decent traffic but needed extra profit to re-invest into the company.
High Dive came to our agency to get started with professional eCommerce email marketing and we wanted to help the brand optimize its retargeting using our well-oiled email strategy.
Jamie, Founder of High Dive Apparel
I met Daniel at "the beginning" of Budai Media when he set up everything by himself.
I was blown away by his work regarding eCommerce email marketing and his incredible ability to craft great strategies and copy!
He helped me set up the main email flows for my clothing business and the flows have been generating an extra 20% of our monthly revenue for almost one year.
Knowing his experience and the results we can get I reached out to him almost one year later to help me with my second fashion store.
The results speak for themselves!
Before Budai Media
- One of the cheapest and least professional email software used by the client
- No popups deployed on the website
- No email sequences except the Abandoned Cart flow
- No automation to generate an extra 15-20% revenue every month using email
After Budai Media
- A list of 19,200 subscribers migrated to a professional ecommerce email platform
- Popups implemented with a branded design to collect more than twice as many subscribers
- Five automated email sequences and each for different stage of the customer journey
- An extra 17% revenue generated, more than $100K, between October of 2018 and 2019.
How We Helped
Since High Dive had its email list in Mailchimp and we think this is far from being the best tool for Shopify stores, we migrated the email list into Klaviyo first.
For High Dive, we migrated a list of 19,200 subscribers.
After the migration, we started creating the first email templates for the store and brainstorming about the best flow setup.
Because of budget reasons, we decided to go with our basic setup plan which doesn't cover our full setup package but it gives 80% of the results with 20% of the work.
Let's see the setup in short:
Optinmonster Mobile/Desktop Welcome Flow: We used Optinmonster popups to get more subscribers on the website, so we can retarget them later with our email flows and campaigns.
We usually separate the Desktop and Mobile traffic because of their different characteristics.
Abandoned Cart Flow: We usually make it long with 5-8 emails and try to cross-sell in the last emails. Don't be shy to sell! A good abandoned cart flow is one of your biggest assets!
New Customer Thank You Flow: We also use many emails in this flow, tell about the brand, direct people to social media, share content, and of course, sell more stuff.
Browse Abandonment Flow: Similar to abandoned cart emails but these people are less engaged. For this reason, we rather incentivize people to browse even more in the store.
Popups: We usually set up 4-6 different popups as a kick start and segment people based on traffic sources and what product they are interested in. Be sure you don't set the triggers of your popups too aggressive, it could kill your website conversion rate!
The 80/20 Rule Is Not BS.
You may think our setup is ridiculously simple and yes, it's not rocket science indeed! (However, we are able to do it well after years of experience)
As you can see above, the five basic flows were responsible for 17% of his revenue in these 12 months without the full setup and without our campaigns.
You can bet what he told us after seeing these stats before the Q4 of 2019.
We started working together on an ongoing basis since our setup generated an extra $100K revenue in 12 months fully automatically!
Once again, it's not our full package just the 80/20, we didn't set up every flow and we didn't send out any campaigns yet.