CASE STUDY
$1.3 Million Generated Using Klaviyo Email Marketing For An Ecommerce Store In The Pet Niche
Brand Story & Challenges
This client of ours operates in the pets niche. They sell products specifically for dogs. There is one product, in particular, that is just the textbook definition of a winner. It just doesn’t seem to get oversaturated ever. People keep buying them.
Andreas came to us over 2 years ago, when they were already doing really well on the front end, they just needed someone to take care of the email marketing and take their customer retention to the next level.
Andreas König, eCommerce entrepreneur and consultant
My business partner and I got a referral from a mutual friend with Daniel and his team.
We wanted to increase our revenue using emails because we didn't have time and energy to learn and implement it properly.
The Budai Media team changed the way we think about email flows and campaigns.
When we started Q4, they generated a 6-figure amount using emails and tripled the sales from our website popups.
No hand-holding required, these guys know what they're doing.
Before Budai Media (June 2019)
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$67,000 generated from flows in June 2019
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$134 generated from campaigns in June 2019
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Overall that accounts for about 9% of revenue from Klaviyo email marketing
After Budai Media (June 2020)
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$106,762 generated from flows in June 2019
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$34,194 generated from campaigns in June 2019
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Overall that accounts for 23% of revenue from Klaviyo email marketing
How We Helped
What you can see above is June 2019 compared to June 2020.
We came onboard a bit after June. Here is July 2019.
This is when the guys first contacted us. They sent a few July 4th campaigns and things of that nature which led to an increase in the campaign’s revenue from just $134 to $94,000.
Let’s take a look at August.
As you can see, there was a big drop.
Don’t worry, that happens.
We set up our flows and went live this month and just like with anything good in life: they take time to show good results.
22k from flows and just $235 from campaigns. This is not too surprising, since we didn’t send campaigns in that period. We believed at the time that it's best if we first put our full attention on the flows and once those are done we start with campaigns.
We actually changed our process since then a little bit, nowadays when we onboard a new client we instantly start sending campaigns which helps us:
A: Make money.
B: Get on the same page with the client more effectively regarding copywriting and design.
Here is September 2019.
Another drop!
“Oh my days guys, why do you show me this case study when the initial results were not good?”
So the thing is that in September 2019 the client actually had some technical issues which stopped them from advertising the brand. This led to a big decrease in their total revenue to about $31,000.
What you CAN see, however, is that the campaign’s revenue jumped to over $1,290 compared to just a few hundred dollars the month before. At this point, we were still careful as our main focus was to warm up the whole list.
Here are our first few email campaigns in all their glory:
As you can see, it’s mostly content and relationship-building type of emails. One thing I actually would not do anymore is sending that Win-Back campaign. It’s a tad risky to do when you are trying to warm up a list since these people are quite unengaged.
Here is what happened in October 2019:
The numbers:
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Flows: $81k
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Campaigns $23k
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Not attributed to email: $313k
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Revenue from email: over 25%
It’s starting to look pretty good, right?
Here is November 2019
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Flows: 221k
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Campaigns $23k
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Not attributed to email: $506k
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Revenue from email: over 32%
A quick disclaimer: November is usually the best month in ecommerce, so the fact that the store revenue went way above 750k was not that big of a surprise, but the revenue from flows followed the trend upwards quite nicely!
Black Friday rules.
December 2019
Christmas helped us grow to almost $1 million in December 2019. We sometimes run 2 sales events this month:
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Pre-Christmas
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Post-Christmas
Here is January 2020:
As you can see the numbers started being more consistent around these months and we just kept optimizing the flows while sending a healthy mixture of promos and content emails to our engaged subscribers.
Later on, we even introduced our “high-tier” design package to enhance the premium feel of the brand and grow our good reputation further.
One more thing we did was introducing SMS and messenger marketing which did extremely well, you can read more about that in our other case study about this client here:
https://www.thebudaimedia.com//how-we-doubled-the-worth-of-messeng
And then all of this has led to over $1.3 Million generated over the course of 12 months between April 2020 and April 2021.
Key takeaways:
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The results of new email flow take a month or two to fully be realized
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Pay a lot of attention to warming up your list if you haven’t sent campaigns or any emails yet
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Stay patient
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Consider going omnichannel with email, messenger, SMS, and maybe even push notifications
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Listen to our epic podcast to find out more and take your retention marketing to the next level: https://www.thebudaimedia.com//podcast