Welcome back to our blog series, where we delve into the wealth of knowledge shared by our guests on 'The Ecom Show.' This quarter, we've had the privilege of hosting founders and CEOs from innovative brands like Mannsion, Bailey's CBD, and Stashlogix, among others. We've also welcomed industry experts like Jared Schriber, author of the bestselling book "Breakout Brands," to share his key takeaways from studying the growth of 25,000 brands.
In this post, we'll explore the top 5 learnings from these conversations, offering you actionable strategies to elevate your ecommerce game. Whether you're curious about navigating advertising restrictions in the CBD space, differentiating your high-ticket dropshipping business, or understanding the long-term impact of price-based promotions, this blog has got you covered.
1. Creative Lead Generation in Restricted Industries: Bailey's CBD
Aaron from Bailey's CBD shared the innovative strategies they've employed to navigate the advertising challenges in the CBD space:
"We used Octane AI to build our pet quiz and post-purchase surveys. This helped us engage with our customers in a more interactive way, allowing us to gather valuable feedback and continuously improve our offerings."
Bailey's CBD's approach goes beyond traditional advertising methods, leveraging technology to create interactive experiences for their customers. The pet quiz not only serves as an engaging lead magnet but also helps personalize the customer experience by providing tailored product recommendations. Post-purchase surveys further enhance customer engagement by soliciting feedback and ensuring continuous improvement.
In addition to these interactive tools, Bailey's CBD has made significant efforts to boost their organic growth through SEO:
"We signed with a company called Ember Tribe, which is helping us write 100 blogs in a quarter. Since then, our organic traffic has seen a J curve upwards, with a threefold increase in clicks in the past 30 days."
By focusing on content creation and SEO, Bailey's CBD has managed to significantly increase their online visibility, driving more traffic to their website without relying on traditional advertising channels.
Interested in learning more about the pet CBD space? Click here to listen to the full episode.
2. Differentiating High-Ticket Dropshipping: Wish Rocks Relaxation
Dropshipping usually brings to mind things like phone cases or t-shirts, right? But what about something a bit more unexpected, like massage chairs? It's not your typical dropshipping fare, but that's exactly what makes it such an interesting opportunity. High-ticket items like these can really pay off if you get your branding and customer experience spot on. In this episode, we chat with Joanna Walters from Wish Rocks Relaxation, who's done just that with her amazing massage chairs. She's here to spill the beans on how she's made her mark in the world of high-ticket dropshipping:
"We differentiated ourselves by focusing on service and transparency. As a service-disabled veteran-owned business, we offer a unique story that resonates with our customers. Additionally, we ensure that our customers have access to the owner. How many times do you make a large purchase and actually get to talk to the owner of the company, or have access to her or know anything about them? It's very rare. And so that's one of the differences with my company and how we do business.
I'm not involved in every sale, but I certainly am accessible if need be.This level of personal involvement and commitment to quality sets us apart and creates a deeper connection with our customers."
This personal touch is what sets Wish Rocks Relaxation apart in the crowded dropshipping landscape. Joanna's approach is all about connecting with her customers on a more personal level, which is a game-changer when you're selling high-ticket items. It's not just about the sale; it's about building trust and a sense of community.
Joanna also shares insights on the importance of selecting the right suppliers and how her military background has influenced her business ethos. If you're curious to hear more about Joanna's journey and her tips for success in high-ticket dropshipping, make sure to catch the full conversation on episode 255 of The Ecom Show.
3. Customer Retention Strategies for One-Time Buy Products: Insights from Mannsion
Mannsion is a brand that's carved out a niche for itself in the men's jewelry market. Unlike food or other consumables that people buy regularly, jewelry is often seen as a one-time purchase. But that doesn't mean there's no scope for customer retention. Feras from Mannsion shared how they've tackled this challenge:
"Jewelry retention is something that you really have to focus on. Right? Because it's like how many gold chains does one person need? How many gold bracelets does one person need? How do you keep it exciting and keep them coming back? So retention was a massive focus for us, you know, looking at repurchase rates, customer lifetime value, basket analysis, how do we cross-sell and upsell properly so that people you know, not only increase their average ticket, but also come back and purchase again as quickly as possible!"
By emphasizing the importance of adding value beyond the initial purchase, Mannsion has successfully cultivated a loyal customer base. Their approach of providing styling advice, personalized recommendations, and focusing on gifting ensures that customers have a reason to return, even in a market where repeat purchases are not the norm.
To explore more about Mannsion's innovative approach to customer retention in the jewelry market, be sure to listen to episode 254 of The Ecom Show.
4. The Long-Term Impact of Price-Based Promotions: Insights from Jared Schriber
Sure, slashing down your prices is a great way to boost your sales during holidays or when you have excess inventory, but is it the best move in the long run? Jared Schriber, author of the bestselling book "Breakout Brands," sheds some light on this with findings from his extensive research:
"Our research indicates that brands heavily relying on price-based promotions often struggle to sustain long-term growth. On the other hand, brands that invest in innovation and offer unique products tend to enjoy more enduring success. It's a clear signal that while discounts can boost sales in the short term, they're not a viable strategy for building a lasting brand."
This insight is from Jared's study of over 25,000 brands, where he spent five years uncovering the strategies of successful brands. Check out episode 252 of The Ecom Show to learn more about what winning brands do differently, the success metrics that truly matter, and more. Tune in to find out why some brands fail while others take off.
5. If You're Looking for PR Coverage for Your Brand, Start Local: Stashlogix
Skip Stone from Stashlogix shared a remarkable story of how they turned a challenging situation into a marketing opportunity. When their cannabis storage products were seized by customs due to legal complexities, they didn't just accept defeat. Instead, they saw it as a chance to highlight their commitment to safety:
"We faced a really challenging situation when our products were seized by customs, but we turned it into a positive story. We reached out to a PR agency and started with local newspapers, sharing our commitment to keeping kids safe. This approach not only helped us navigate the legal hurdles but also garnered significant media attention. The story was picked up by larger publications, including Forbes, The Washington Post, and The New York Times, boosting our brand visibility and turning a potential setback into a win for our brand."
Stashlogix's experience is a testament to the power of starting local when seeking PR coverage. By focusing on their core values and leveraging local media, they were able to create a narrative that resonated widely and positively impacted their brand.
To hear more about Stashlogix's journey and how they've navigated the complex legal landscape of the cannabis industry, tune in to episode 253 of The Ecom Show.
Thanks for reading! We hope these insights from 'The Ecom Show' have provided you with valuable perspectives to apply to your own ecommerce store. If you want more insights like these, make sure to sign up for our newsletter. You'll get more valuable insights straight to your inbox, helping you stay ahead in the dynamic world of ecommerce.
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